Hiring has become a minefield for employers in the UK. Why? Well, a whopping nine in 10business owners are facing challenges with recruiting and retaining top level staff.

Employers are locked in a competitive battle to attract new talent, with the added pressure of retaining existing key players.

So, it’s time to assemble your benefits packages to come out ahead of your competitors, lock down that ideal candidate, and win the war for talent.

But where to start? With so many employers undertaking time-consuming recruitment processes—and often without much luck—what’s the answer?

Act fast or miss out!

The employer, employee dynamic is shifting. 40% of employers are turning to counter-offers to keep hold of staff who are thinking of leaving. (1)

The power once yielded by employers has now passed over to the employee. And employers had better get used to it…

Right now, it’s more likely that a candidate will be able to turn down multiple job offers, with them having the pick of the bunch, than it is for an employer to turn down, or lose, good candidates.

Need help speeding up your recruitment process? Tools like Turbo Talent Navigator assist in speeding up the recruitment process and reducing time spent on time-consuming admin by easily managing vacancies and applicants to avoid candidate dropouts.

Plus, with access to a library of job posting templates and offer letters to support you in clearly defining your job roles and salary price points, you can give your new hires a seamless and positive onboarding experience.

Do your research on salary

Of course, salary will always come up trumps for jobseekers, with three-quarters prioritising it when looking for a role.

Just 39% of Britons feel they are financially compensated fairly at work, yet almost two-thirds (61%) state they will not be asking for a pay rise this year. (2)

This comes at a time when the cost-of-living crisis is hitting households hard and disposable income has fallen by 3.7 per cent, the biggest fall in living standards for almost 70 years.

So, salary research is a must for employers and hiring managers. Without it, how can you expect to attract the right kind of talent—the type of person that has the right experience and qualifications and is likely to stay loyal to your company for years to come?

It’s tough for already overstretched employers to keep on top of salary research in a market that’s constantly shifting. Especially when you take into account different locations, plus seemingly ever-increasing inflation, it can become a daunting task.

However, BrightHR’s new salary calculator tool does all that time-consuming research—so you don’t have to. Simply by entering your job title and location, you can instantly access the average salary—plus the lower and higher bands too—to help you make an informed decision when it comes to making an offer. Search 50,000 jobs, across 34 sectors, over 154 areas in seconds and find out the market salary rate for ANY role you’re hiring for, instantly.

Avoid those awkward salary questions cropping up and banish those unexpected demands further down the line by ensuring your staff feel fully compensated from day one.

Let’s face it: the current economic landscape is hitting us all where it hurts, leaving lots of businesses unable to fork out extra for the most competitive salary, even though wage growth is at a record high. Having a tool to help with salary research means you don’t need to inflate salary expectations to stay competitive. With accurate research, you can hit the mark every time without breaking your hiring budget.

So, we’ve established when it comes to hiring, cash is king. But, what else can you do to get candidates over the line?

Give your employee benefit scheme some love

SMEs needn’t worry about losing out on key talent to the bigger corporations with higher budgets. With BrightHR’s suite of support and tools, employers can still create an enticing benefits package, desirable to any candidate—even if that salary band just isn’t possible.

And with 94% of HR professionals paying close attention to their competitors’ benefits packages, if you’re not one of them, you risk getting iced out of the competition and being overlooked by jobseekers.

Salaries are important, sure. But get a load of this: with “The Great Upskill” upon us, 92% of employees see learning and development opportunities as a non-negotiable in their roles. (3) In fact, they would go as far as to describe it as a ‘deal-breaker’.

That’s why having a Learning Management System (LMS) in place is a great way to attract and retain staff, by investing in their development and their career journeys. And that’s not all. Our LMS tool embedded in BrightLearn offers bite-sized courses available anytime, anywhere, to help boost those all-important soft skills too that can help in every avenue of life—not just in the office.

And let’s not forget that, in light of the current economic landscape, employees and job seekers are increasingly relying on discounts and offers to maintain a good standard of quality of life. BrightExchange helps you to do just that, by enabling you to reward your staff with access to thousands of money-saving perks online that make their salary reach that bit further.

Need another cost-effective addition to your employee benefit wheelhouse? A bit of employee recognition can go a long way to keeping your staff happy and engaged. BrightHR’s praise feature gives you a platform to instantly recognise and celebrate your top performers. And you can turn it into a fun game with a gamified leadership board for an added bit of friendly competition within your team.

So, there you have it.

Even if that higher-band salary is beyond your means when it comes to attracting or retaining staff, you can still stack up against even the big corporates—but only if your salary research tools and benefits package measures up.

Help your business and your team stay nourished, even when the talent pool is being heavily fished. Check out BrightHR’s suite of products in action, book a demo today.

What is salary benchmarking?

The salary benchmarking process gathers information on pay and benefits for various organisations. It then goes on to compare the pay package on offer against those offered for the same role by competitors. This information is then used to calculate the average salary for specific roles within an organisation. Salary benchmarking is an important part of managing a business with employees.

Do I have to include salary in a job advert?

No, there is no law on this. However, a Government pilot is in place in which employers will include salary banding in a job advert and will not ask applicants what their previous salary was. The aim of this pilot is to improve pay transparency. The Government claims that listing a salary range in a job advert provides a firm footing for women to negotiate pay.

Have more questions on this topic? We have 10,000+ answers to all your HR and health & safety dilemmas on BrightLightning

1) Employers are turning to counteroffers to retain key staff, according to latest CIPD Labour Market Outlook | CIPD

2) Only 24% of Britons will be asking for a pay-increase in 2023 - HR News

3) 5 Reasons to Offer Employees Learning & Development Opportunities - Wharton Online (upenn.edu)